求める人材: 1. Digital Marketing and Social Media Management * Manage and maintain the school's social media accounts, including Instagram, Facebook, and other relevant platforms. * Plan, create, and publish engaging content to promote the school and its activities. * Develop and maintain a social media content calendar. * Monitor social media engagement, respond to comments and inquiries, and maintain a positive online presence. * Identify opportunities to increase the school's online visibility and reach. * Monitor social media trends and recommend new approaches to improve engagement. 2. Website Management and Content Creation * Maintain and update the school's website to ensure information is accurate, relevant, and up to date. * Create and edit website content, including news, announcements, event information, and promotional materials. * Coordinate with relevant departments to collect information, photographs, and updates for publication. * Support improvements to the website's layout, content, usability, and search engine visibility (SEO). * Ensure consistent branding, messaging, and visual presentation across the school's digital platforms. 3. Marketing Materials, Communications and Brand Management * Design and prepare marketing materials, including brochures, flyers, posters, presentations, newsletters, and advertisements. * Ensure consistency in the school's branding, visual identity, and communication style. * Create promotional materials for school events, admissions campaigns, and other school activities. * Coordinate the production and distribution of printed and digital marketing materials. * Maintain and organize the school's marketing resources, photographs, videos, and other promotional assets. * Prepare and coordinate school announcements, newsletters (Herald), and other communications. * Prepare and distribute PTA communications and support PTA-related events and activities. * Coordinate and manage the production of the school yearbook and other school publications. * Create, design, order, and manage the inventory of school merchandise. 4. Photography, Video, and Content Production * Take photographs and videos of school activities, events, and daily school life for promotional purposes. * Edit photographs and videos for use on social media, the website, and other marketing channels. * Create engaging visual content that reflects the school's educational environment and community. * Coordinate with teachers and other staff to identify opportunities to capture school activities and achievements. 5. Admissions, External Marketing, and Student Recruitment Support * Work closely with the Admissions Team to support marketing initiatives aimed at attracting prospective students and families. * Develop promotional campaigns to increase awareness of the school and its educational programs. * Prepare marketing materials for school tours, open house days, information sessions, and admissions events. * Support the promotion of the school's academic programs, extracurricular activities, and other educational opportunities. * Identify opportunities to reach prospective families and strengthen the school's presence in the local and international communities. * Visit companies, organizations, and other potential partners to introduce and promote HJIS. * Build and maintain relationships with existing and new contacts, and explore opportunities for partnerships and collaboration. * Participate in education fairs, community events, and other promotional activities. * Plan and execute marketing for special events on weekend, such as ICF. 6. Marketing Planning and Performance Monitoring * Support the development and implementation of the school's marketing plans and promotional strategies. * Monitor the performance of marketing activities and digital platforms using relevant analytics tools. * Prepare basic reports on social media engagement, website traffic, and campaign performance. * Research marketing trends, competitor activities, and opportunities to improve the school's visibility. * Recommend improvements to marketing strategies based on performance data and audience engagement. 7. Other Duties * Perform other marketing and communications-related duties as required. * Undertake other duties as reasonably requested by the Head of School (HoS) and the Director of Admissions, Marketing and Student Affairs. Required and Preferred QualificationsEducation and Experience * Bachelor's degree or equivalent experience in Marketing, Communications, Media, Public Relations, Graphic Design, or a related field preferred. * Previous experience in marketing, digital marketing, social media management, or content creation is preferred. * Experience managing social media accounts and creating digital content is an advantage. * Experience with website management, graphic design, photography, or video editing is preferred. * Experience in education, international schools, or other multicultural environments is an advantage. Knowledge, Skills, and Attributes * Strong written and verbal communication skills in English. * Strong Japanese communication skills are desirable. * Excellent creative skills and an ability to develop engaging marketing content. * Good understanding of social media platforms and digital marketing practices. * Familiarity with graphic design and content creation tools such as Canva, Adobe Creative Suite, or similar software. * Basic knowledge of website management and content management systems is preferred. * Understanding of SEO, digital advertising, and online analytics is an advantage. * Strong organizational skills and attention to detail. * Ability to manage multiple projects and meet deadlines. * Photography and video editing skills are an advantage. * Ability to work independently while collaborating effectively with colleagues across different departments. * Proactive, flexible, and willing to take initiative. * High level of professionalism, creativity, reliability, and integrity.
